This post is sponsored by YuMe.
The 2014 FIFA World Cup starts on June 12, 2014. Die-hard fans not lucky enough to travel to Brazil to catch the action in person will be doing the next best thing: watching matches as they stream live or on-demand. For some people, that means going to a bar with friends to watch on a big-screen TV. For others, it means having a second monitor at your desk and sneaking peeks at your tablet during meetings. (Ahem, please watch responsibly.)
Video advertisers hoping to take advantage of the World Cup's mass exposure need to know how, where, and on which devices viewers are following the matches. Check out YuMe's latest research and infographic to learn the various ways soccer fans will be watching, cheering, and obsessing over one of the biggest sporting events in the world. Gooooooal! Get the full infographic here.
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