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30 Images From The Absurd Ceremony FIFA Throws To Give Out Its Annual Awards

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fifa ballon d'or ceremony lionel messi

In one of the many traditions that makes European soccer more grandiose than American sports, FIFA held its annual gala to present the Ballon d'Or in Switzerland today.

The Ballon d'Or is like the MVP award.

Instead of simply holding a press conference to announce the winners, FIFA throws a big ceremony involving dancing, singing, mascots, and the inexplicable presence of small children.

It's oddly compelling, and we were pretty impressed, even if Cristiano Ronaldo wasn't.

The ceremony took place in Zurich, where FIFA is based. The venue was smaller than your typical awards show



Here's our host, Kay Murray. She's English



The three women vying for the top award were (from left to right) Marta of Brazil, Alex Morgan and Abby Wambach of the US. They had to sit together



See the rest of the story at Business Insider

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